Privacy Notice

Thank you for choosing to be part of our community at The Wheel and Tire Club Inc., doing business as Auto Wheels Prime (“we,” “us,” or “our”). We respect your privacy and we’re committed to protecting your personal information. If you have any questions about this notice or how we handle your information, email us at sales@whoopswheelsdesign.com.

This Privacy Notice explains what information we collect, how we use it, and what choices and rights you may have. It applies when you:

  • Visit our website: https://autowheelsprime.com/
  • Shop with us, contact us, or interact with us through sales, marketing, customer support, events, or promotions

When we say “Website,” we mean any Auto Wheels Prime website that links to this notice. When we say “Services,” we mean the Website and any related services, including sales, marketing, or events.

If you do not agree with this notice, please stop using our Services.

Table of Contents

  1. What information do we collect?
  2. How do we use your information?
  3. Will your information be shared with anyone?
  4. Do we use cookies and other tracking technologies?
  5. How long do we keep your information?
  6. How do we keep your information safe?
  7. Do we collect information from minors?
  8. What are your privacy rights?
  9. Controls for Do-Not-Track features
  10. Do California residents have specific privacy rights?
  11. Do we make updates to this notice?
  12. How can you contact us about this notice?
  13. How can you review, update, or delete your data?

1) What information do we collect?

Information you share with us

In short: We collect personal information that you choose to give us.

You may share information with us when you create an account, place an order, request information, contact customer support, sign up for marketing, enter a promotion, or otherwise interact with our Services.

The information we collect depends on how you interact with us, what you choose to share, and which features you use. This may include:

  • Name
  • Phone number
  • Email address
  • Shipping and mailing address
  • Username and login details
  • Billing address
  • Payment-related information (as needed to complete a purchase)
  • Communication preferences
  • Any other information you choose to provide

Payment data

If you make a purchase, we may collect the information necessary to process your payment (for example, your payment card number and security code). Payment data is handled and stored by our payment processors, including Authorize.net and PayPal. You can review their privacy policies here: Authorize.net and PayPal.

Please make sure any information you provide is accurate and up to date. If your details change, let us know so we can keep your account and orders correct.

Information collected automatically

In short: Some technical information (like your IP address and device details) is collected automatically when you use the Website.

When you visit or use our Website, we may automatically collect certain information that doesn’t identify you by name, but helps us keep the Website running smoothly, improve performance, and protect against fraud and abuse.

This information may include:

  • Log and usage data (pages you visit, time spent, searches, clicks, error reports, and related activity)
  • Device data (IP address, browser type, device type, operating system, language settings, ISP/mobile carrier, and configuration)
  • Location data (general location from IP address, and in some cases more precise location if your device settings allow it)

If you don’t want us to collect location information, you can disable location access in your device settings or deny permissions when prompted. Please note that some features of the Services may not work properly without it.

2) How do we use your information?

In short: We use your information to provide our Services, complete orders, improve the Website, keep things secure, meet legal requirements, and communicate with you (including marketing if you choose to receive it).

We may use your information to:

  • Set up and manage your account, including login and authentication
  • Process orders, payments, returns, and exchanges
  • Send important service updates (order confirmations, shipping, policy updates, account notices)
  • Respond to questions, requests, and customer support needs
  • Request feedback and improve your experience
  • Prevent fraud and protect the Website and our customers
  • Comply with legal obligations and enforce our terms and policies
  • Run promotions, contests, or prize draws (if you choose to participate)
  • Send marketing messages (only when permitted and based on your preferences). You can opt out at any time.
  • Deliver and measure relevant advertising and content (and work with partners who help us do that)

Testimonials

If you leave a testimonial, we may display it on our Website. We’ll ask for your consent before posting it with your name. If you want to update or remove your testimonial, email customerservice@whoopswheelsdesign.com and include your name and where the testimonial appears.

3) Will your information be shared with anyone?

In short: We only share information when it’s necessary to run our business, deliver Services, follow the law, protect rights and safety, or when you give us permission.

We may share information in these situations:

  • With your consent (when you ask us to or approve it)
  • To complete a contract (for example, fulfilling an order or providing support)
  • For legitimate business purposes (like improving Services and preventing fraud)
  • To comply with legal obligations (court orders, subpoenas, lawful requests)
  • To protect vital interests (investigating fraud, safety threats, illegal activity)
  • Business transfers (merger, sale, financing, or acquisition—only as allowed by law)

Google Maps Platform APIs

We may use Google Maps Platform APIs (such as Google Maps API or Places API) to support location-based features. Google may process data in line with its privacy policy. You can learn more through Google’s privacy policy and you may revoke consent by contacting us using the details at the end of this notice.

4) Do we use cookies and other tracking technologies?

In short: Yes, we may use cookies and similar tools (like pixels and web beacons) to remember preferences, keep the Website secure, and understand how people use our Services.

You can control cookies through your browser settings. Please note that blocking cookies may affect some Website features.

5) How long do we keep your information?

In short: We keep your information only as long as we need it for the purposes described in this notice, unless the law requires us to keep it longer.

Typically, we keep account information while your account is active. When we no longer have a legitimate business need to process your personal information, we will delete it, anonymize it, or securely store it until deletion is possible (for example, in backups).

6) How do we keep your information safe?

In short: We use reasonable technical and organizational safeguards to protect your information.

That said, no system can be guaranteed 100% secure. While we work hard to protect your data, sending information over the internet is always at your own risk. We recommend using secure networks and keeping your login details private.

7) Do we collect information from minors?

In short: No. We do not knowingly collect information from or market to anyone under 18.

If we learn we’ve collected personal information from someone under 18, we will take steps to remove it. If you believe a minor has provided us information, please email customerservice@whoopswheelsdesign.com.

8) What are your privacy rights?

In short: You can review, update, or delete your account information, and you can opt out of marketing emails anytime.

Account updates

  • Log into your account settings to review or update your information
  • Or contact us using the details in the “Contact Us” section below

Marketing choices

You can unsubscribe from marketing emails anytime by clicking the “unsubscribe” link in our emails, or by contacting us. Even if you opt out, we may still send non-marketing messages like order updates or important account notices.

Many browsers accept cookies automatically, but you can remove or reject cookies in your browser settings. You can also opt out of some interest-based advertising at http://www.aboutads.info/choices/.

9) Controls for Do-Not-Track features

Some browsers offer a “Do Not Track” (DNT) setting. At this time, there is no widely accepted standard for responding to DNT signals, so we do not currently respond to them. If that changes and we’re required to respond in the future, we’ll update this notice.

10) Do California residents have specific privacy rights?

In short: Yes. California residents may have additional rights under California privacy laws, including the CCPA/CPRA.

“Shine the Light” (California Civil Code Section 1798.83)

California residents may request information, once per year and free of charge, about categories of personal information disclosed to third parties for direct marketing purposes in the prior calendar year, and the names and addresses of those third parties. To request this, contact us using the details below.

CCPA/CPRA summary

In the past 12 months, we may have collected categories of personal information such as identifiers (name, email, phone, address), customer records information, and commercial information (purchase history and payment-related details). We do not knowingly sell your personal information.

Depending on your situation, you may have the right to request access to your information, request deletion, request correction, and to not be discriminated against for exercising your rights. We may need to verify your identity before completing a request to protect your information.

To exercise your California privacy rights, contact us at customerservice@whoopswheelsdesign.com or call +1 (309) 408-0100, or visit https://autowheelsprime.com/contact-us/. If you use an authorized agent, we may request proof they are allowed to act for you.

11) Do we make updates to this notice?

In short: Yes. We may update this notice from time to time to stay accurate and compliant.

If we make changes, we’ll update the “Revised” date and post the updated notice on this page. For major changes, we may also notify you in a more visible way.

12) How can you contact us about this notice?

If you have questions or concerns about this Privacy Notice, contact us here:

13) How can you review, update, or delete the data we collect from you?

Depending on where you live, you may have the right to request access to the personal information we collect, update it, or ask us to delete it. To make a request, please contact us through our website: .